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Jak zabít globální love brand během čtyř až pěti let? Nike bude tento měsíc vyřazený z S&P 100, schválně se podívejte na ten propad ceny akcíí v posledních pěti letech. Masakr. Vedly k němu v zásadě tři důvody (a na počátku údajně byla drahá studie McKinsey): - Konec sportovních kategorií (běh, fotbal, baseball,...). Namísto toho byl produkt prostě pánský, dámský, nebo dětský. Tím značka začala přicházet o své know-how. - Přetrhaná distribuční síť. Během covidu začala firma hrát sama na sebe, vypověděla smlouvy s tradičními prodejci. Nová mantra byla DTC (Direct-to-consumer). Během lockdownu to dávalo smysl, jenže pak na uvolněné regály nastoupily nové brandy jako On, Hoka,... - Reklama & marketing. Nike najel na inkluzivitu, body positivity a společenská témata. Značka, co stála na emocích a sportovních ikonách, najednou začala řešit hlavně metriky a sociální trendy. Pro deep dive je skvělý starší článek bývalého brand directora Nike Massima Giunca: https://t.co/tw63lH1gQQ #Nike #branding #marketing

Článek analyzuje, jak se kultura ozempiku, tedy používání léků jako Ozempic pro rychlé hubnutí, stává dominantní a ohrožuje ideály body positivity, což vede k opětovnému vzestupu extrémní štíhlosti a k potlačení rozmanitosti tělesných typů v módě a společnosti. #BodyPositivity #OzempicCulture #Obesità

La cultura ozempica sta minando il movimento body positivity, alimentando un ritorno alla magrezza estrema attraverso l'uso di farmaci come l'Ozempic per la perdita di peso, creando una società dove la performance del corpo e la pressione sociale legata all'aspetto fisico dominano. #BodyPositivity #Ozempic #CulturaDellaMagrezza

carol è davvero una persona rara, suo zio ci ha comunicato che lei già aveva capito che probabilmente erano i suoi ultimi giorni.. e ha passato questi giorni diffondendo positività tra di noi, senza mai farci pesare la sua situazione.. era felicissima e festeggiava per i 25.000 follower raggiunti da zeudi, mi mandava foto di zeudi e scarlett, ed era semplicemente felice per zeudi. ogni volta che zeudi metteva un post lei era la prima anche nei vari gruppi a condividere i post invitando le persone a lasciare mi piace a zeudi, vedere crescere zeudi la rendeva felice, il nostro fandom la rendeva felice. suo zio ci ha detto che lei ha chiesto di avvisare solo tre persone, e una di queste eravamo noi zeudiners.. io non so quello che raggiungeremo con zeudi quali traguardi ci aspettano ma lei ci teneva davvero tanto a tutto questo, e ogni volta che raggiungeremo qualche traguardo con zeudi, penseremo anche a carol perché lei sicuramente continuerà ad aiutarci e a fare il tifo per zeudi..🤍 sarai per sempre nei nostri cuori carol 👼🏽🕊️ #Carolina #Fandom #Positivity

Ella Halikas, američka plus-size model i influencerica, ističe se kao snažan glas za body positivity i samopouzdanje, promovirajući prihvaćanje tijela kroz svoj rad u modnoj industriji, dok je svoju karijeru započela na Instagramu i postala prepoznatljiva nakon što je uspjela ući u Sports Illustrated Swimsuit Issue. #BodyPositivity #PlusSizeModel #SelfConfidence

Lizzo ha recentemente affrontato le polemiche legate alla sua trasformazione fisica e al suo aumento di peso, dichiarando ironicamente di aver riacquistato 9 chili rispetto all'anno scorso e sottolineando le pressioni sociali riguardo al corpo femminile e il concetto di body positivity. #BodyPositivity #Lizzo #PresioneSociale

VERSTEHEN SIE DAS❓ Body Positivity ist plötzlich out und man feiert sein Schlankwerden bei jeder passenden und unpassenden Gelegenheit. Ist DICKSEIN denn nicht mehr in und schön - was hat sich eigentlich geändert? Ich habe da so eine Vermutung - SIE AUCH? https://t.co/xIkAT6nOlT #BodyPositivity #Schlankheitswahn #Gesellschaftsdiskurs #DE

During President Trump's visit to China, where he was warmly welcomed by President Xi, discussions hinted at shifting dynamics in China-US relations, while other stories featured the Palestine Marathon's positivity amidst conflict, the intersection of art and politics at the Venice Biennale, a young woman's quest to find her birth mother in India, and an adventurous ride with Sierra Leone's First Lady. #USChinaRelations #GlobalPolitics #CulturalExchange #CN #US #PS #IN #FR #SL

During a state banquet in Beijing, Chinese President Xi Jinping emphasized the importance of U.S.-China relations, while President Trump praised the positivity of their discussions on various topics, including trade and Iran, amidst ongoing tensions and challenges between the two superpowers. #USChinaRelations #GlobalPolitics #InternationalTrade #CN #US

Senator Flávio Bolsonaro admitted to negotiating a $24 million investment with banker Daniel Vorcaro to fund a film about his father, former President Jair Bolsonaro, leading to a significant dip in his popularity on social media, though he later regained some positivity due to strategic political maneuvering by allies and opponents. #BrazilPolitics #BolsonaroFamily #SocialMediaAnalysis #BR #US

During a state dinner in Beijing, Chinese President Xi Jinping emphasized the significance of U.S.-China relations, describing them as the world's most important bilateral ties, while President Donald Trump praised the discussions' positivity and extended an invitation for Xi to visit the White House in September amid ongoing dialogue over trade, Iran, and Taiwan tensions. #ChinaUSRelations #GlobalPolitics #Diplomacy #CN #US

Israel's Eurovision contestant, Noam Bettan, expressed surprise at protests that disrupted his semi-final performance in Vienna, where he faced chants and disruptions related to the ongoing Gaza conflict, while he remained hopeful for the return of boycotting broadcasters and emphasized his intention to spread positivity despite the surrounding controversy. #Eurovision #Israel #Protests #IL #ES #NL #IE #IS #SI #AT #PS #GH

Israel's Eurovision contestant, Noam Bettan, expressed surprise at the protests disrupting his semi-final performance, where audience members chanted political slogans related to the ongoing Gaza conflict, amidst a backdrop of boycotts by several countries' broadcasters and criticisms from human rights groups, all while Bettan emphasized his intent to focus on unity and positivity during the contest. #Eurovision #Israel #Protests #IL #ES #NL #IE #IS #SI #AT #GA #PS

Jason Collins, who made history as the first active openly gay player in the NBA, reflected on his life with positivity and anticipation for his upcoming wedding shortly before his death from brain cancer at 47, leaving behind a message of hope and the need for continued support for LGBTQ+ athletes. #LGBTQ #AthleteVisibility #MentalHealth #USA #CAN

Israel's Eurovision contestant, Noam Bettan, expressed surprise at protests that disrupted his semi-final performance in Vienna, amidst ongoing controversies surrounding Israel's participation in the event due to the conflict in Gaza, and while some countries boycott the contest, Bettan remains hopeful for future collaboration and emphasizes the importance of spreading positivity through music. #Eurovision #Israel #HumanRights #IL #ES #NL #IE #IS #SI #AT #PS #GH