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José Elías argues that the lack of interest among young people in the rural environment is due to outdated labor conditions anchored in the past, which forces the agricultural sector to modernize and innovate to attract new generations. #AgriculturaModerna #RelevoGeneracional #InnovaciónRural (translated)

José Elías, businessman and owner of La Sirena, criticizes the lack of young people in agriculture and advocates for modernizing the sector, stating that we must stop romanticizing physical suffering and treat farming as the technological business it can really be. #AgriculturaModerna #JuventudRural #InovaciónAgraria (translated)