GFrei.News reported that McDonald's announced on September 23 during an investor day in Chicago that it would support franchisees with approximately 8.5 billion US dollars by 2036. This is intended to make the company more competitive again. The author explained that he has been going to McDonald's only once or twice a year on average for the past ten years, and therefore perceives the changes particularly clearly. In his assessment, the quality has declined and prices for fast food, which used to be cheap, have risen significantly: one now pays nearly seven euros for a Big Mac. He doubted that customers remained loyal to the company primarily because of the food, and suspected that habit and advertising played a role. Furthermore, GFrei.News criticized that there are no longer many students and schoolchildren working in the restaurants. He spoke disparagingly about today's employees and complained that some hardly spoke his language. The original idea of having young people from the neighborhood quickly serve affordable food of consistent quality has largely disappeared. McDonald's has thereby lost its identity, he wrote. #McDonalds #FastFood #Qualität (translated)





