Lexa wrote that BMW had withdrawn the service vehicle from the newly elected president of the state parliament, Tobias Rausch, shortly after the election. According to Lexa, this was not done for contractual reasons, but because a party that Lexa considers politically undesirable occupied the position. The company is acting politically by canceling an order instead of making a business decision, Lexa wrote. Moreover, Lexa questioned whether BMW would remain viable if one third of Germans classified the brand as a "no-go." Companies that judged customers based on their party affiliation rather than their purchasing power and loyalty to contracts acted as political players, Lexa wrote. The market would remember that longer than a press release. #BMW #Politik #Kundenbindung (translated)
