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In London, Kenyan runner Sabastian Sawe made history by completing the marathon in 1h59'30" while wearing the technologically advanced Adidas Adizero Adios Pro Evo 3, with ideal weather conditions and the support of elite pacers contributing to his remarkable feat, breaking the two-hour barrier for the first time. #Marathon #SportsInnovation #RunningTech #KE #ET #GB

Over the past year, major running brands have competed fiercely in elite marathons, with Adidas leading both men's and women's categories — securing six men's victories, including key races in Tokyo, London, and Berlin, while also achieving four women's wins, followed by Nike, On, and Under Armour, highlighting a significant growth in the running shoe market which is projected to reach $104 billion globally by 2030. #MarathonRunning #AthleticBrands #SportsInnovation #JP #GB #DE #KE #ET #US #AU #NY #AU