M 📺 said she was still surprised by Belén Esteban's audience figures on *De Viernes*: she pointed out that the show reached 31% in its final minutes in the Telecinco studio. She added that this figure would have been unthinkable years ago for a gossip show on the network and emphasized Esteban's ability to attract an audience. #televisión #audiencias #BelénEsteban (translated)