Lucia described the typical reader of Helsingin Sanomat as a 25–40-year-old, highly educated urban woman who lived in neighborhoods like Kallio, Käpylä, Kumpula, Pakila, Kalasatama, Töölö, or Lauttasaari. She noted that this woman would usually vote for the Greens, the Left Alliance, or the SDP and would frequent brunches, bars, and the Flow festival. According to Lucia, the woman she described might be in a relationship, live in a community garden cabin, and be the mother of one or two children. She listed names like Alvar, Oliver, Ariel, Kuura, and Kaura for the children. Lucia mentioned that the woman preferred public transportation but accepted her partner's expensive car, even if she suffered from climate anxiety and flying shame. The woman might also have a small dog. The author claimed that such a reader did not know any voters of the Finns Party and might consider her rural uncle, who had voted for the party at times, to be peculiar. She speculated that the woman worked in a field where she could aim to make the world a better place. Lucia called this a reader profile and target group for Helsingin Sanomat, whose interests and views, according to her, the paper's journalists anticipated. She wrote that HS did not aim for objective or neutral reporting, nor was it an agenda-driven media outlet. According to her, the paper's target group did not encompass all people regardless of their background, lifestyle, or viewpoints. She compared HS to a mirror held up by journalists so that the reader could be satisfied with what they saw, and concluded that the reader of the described profile was not the same as the writer of the piece. #Helsinki #ilmastoahdistus #lukijaprofiili (translated)
